Since 2000, Deutsche Telekom has set the standard for international music & lifestyle content marketing with Electronic Beats. This year’s headliners in Budapest are: Ben Klock, Âme B2B Dixon, tINI & ISAbella and Žagar. Initially formed purely as music marketing, the program now embraces the evident and strong connection between music and other lifestyle areas such as design, tech, fashion and art. EB’s persistent creativity and style-leading content embodies the youthful avant-garde lifestyle and feel of digital natives and urban early adopters between 18 and 34 years. The 2-day festival will kick of on the 14th September, as an extra on Saturday afternoon, the first ever Telekom Electronic Beats Lifestyle Market will be established in the backyard garden of the historic Várkert Bazár, the Öntőház udvar. The showcase of local designers and stores will be complemented by workshops on music production, movie screenings and of course a gastronomical selection of healthy and sustainable dishes. You can check the detailed list of the partners on the event’s Facebook link, just click. The Lifestyle Market is free to attend, but you can purchase tickets to the musical programme of the festival on the link, just click. Please note that you can attend this event on your own responsibility. EB owns an innovative media portfolio. The website Electronicbeats.net offers deep-rooted quality journalism with both short and long reads. EB.TV and EB Radio bring their followers in-depth interviews, exclusively compiled DJ mixes, concert footage, live streams and much more, covering pioneers, all-stars and newcomers in the electronic music scene. EB.TV and EB.Radio are accessible via Electronicbeats.netas well as through EB’s Mixcloud and YouTube channels. Active in all Telekom markets, EB produces its own festival series and live events all across Europe, creating memorable music and lifestyle experiences while serving as a platform for innovative Telekom products and services. Text and photo: EB Press, www.electronicbeats.hu