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THE STORY OF THE YELLOW TAXI — THE HISTORY OF AN ICONIC COLOUR

The taxi is yellow because… well, why not? It’s a colour everyone recognises, and one that’s become as inseparable from urban transport as honking is from traffic jams.

But this special shade isn’t just practical. It’s symbolic, too — visibility, style, and even a hint of romance, all rolled into one. So who first decided taxis should be yellow? And how did it become a global standard? 

The answer isn’t as straightforward as you might think.

Curious how yellow became the taxi colour – and why it’s still unbeatable? Click here to read more! 🚖

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